Westwing expands to Luxembourg

Munich, February 25th, 2025 - Westwing, Europe’s #1 in Beautiful Living e-commerce, is expanding its presence in the European market by entering Luxembourg. By launching operations in its 13th European market, Westwing continues its growth strategy, emphasising its focus on strengthening its successful business model across Europe.

The Home & Living sector in Luxembourg represents significant potential for Westwing, with an affluent target audience of design lovers who value stylish living and high-quality products. Currently, online penetration stands at approximately 33%, with forecasts predicting a significant increase by 2030, underscoring the growing demand for premium design and innovative shopping experiences.

“Expanding into Luxembourg is a significant milestone in our expansion strategy, marking a key step towards broadening our reach across Europe and strengthening our presence in the region,” says Dr Andreas Hoerning, CEO of Westwing. “With this market entry, we aim to build relationships with new customers in Luxembourg and become an integral part of their daily life by inspiring them to create individual homes where beauty is lived every day.“

The expansion of Westwing into Luxembourg is supported by the exclusive Westwing Collection and a curated portfolio of third-party design brands. This reaffirms Westwing’s dedication to Beautiful Living, exciting people to create homes that unlock the full beauty of life across Europe with its customer-centric approach and unparalleled design expertise.

ABOUT WESTWING
Westwing, Europe’s #1 in Beautiful Living e-commerce, is present in 13 European countries and achieved a GMV (Gross Merchandise Volume) of EUR 497 million in 2024. As Europe’s premium one-stop destination for Design Lovers, it offers a unique brand experience with a carefully curated assortment of the Westwing Collection and 3rd party design brands. The integrated platform combines Shop, Daily Specials, Stores, the B2B Service (Westwing Business) and the Westwing Design Service. Westwing’s team works together on its shared purpose to “Excite people to create homes that unlock the full beauty of life”. Founded in 2011, Westwing is headquartered in Munich and went public on the Frankfurt Stock Exchange in October 2018.