Westwing Business Announces Brand Partnership with Office Supplier ASSMANN HOME
Munich, July 30th, 2024 – Westwing, Europe’s #1 in Beautiful Living e-commerce, announces a partnership with ASSMANN HOME – a renowned provider of high-quality office furniture based in Germany. Set to launch in July, this collaboration enhances Westwing’s office furnishing offerings aiming to cater to the growing demand from businesses for top-tier office solutions.
In light of the ongoing evolution of modern workspaces, businesses are increasingly seeking comprehensive furnishing solutions that combine functionality with aesthetics. Westwing, whose purpose is to “create homes that unlock the full beauty of life”, seeks to extend its business model to B2B customers by recognising this emerging market trend. It is strategically aligning with ASSMANN HOME to position the Westwing Collection in offices and offer locally produced, premium office furniture tailored to the needs of business customers in the DACH region.
“We are thrilled with the cooperation with ASSMANN HOME, bringing together two industry leaders dedicated to providing exceptional quality and design.” said Alexander Hamacher, Head of B2B Services at Westwing. “We aim to offer a holistic service in the office design landscape by combining Westwing Business’s expertise in creating inspiring work environments with ASSMANN HOME’s commitment to enhancing productivity and well-being through innovative workspace solutions.”
As a subsidiary of ASSMANN Büromöbel GmbH & Co KG, ASSMANN HOME draws on over 80 years of experience in developing and manufacturing high-quality, ergonomic, and modern office furniture. This long-standing commitment to quality and sustainability in development and production perfectly aligns with Westwing’s long-term sustainability goals.
In addition, the partnership will enable Westwing’s B2C customers to shop a curated selection of these products, allowing them to create their dream home offices with premium functional pieces, including height-adjustable desks, ergonomic chairs, and modular storage solutions.
By partnering with third-party brands, Westwing reaffirms its dedication to becoming Europe’s leading premium one-stop destination for interior design solutions for commercial spaces as well.
ABOUT WESTWING
Westwing, Europe’s #1 in Beautiful Living e-commerce, is now present in 12 European countries and has achieved a GMV (Gross Merchandise Volume) of EUR 481 million in 2023. As Europe’s premium one-stop destination for Design Lovers we offer a unique brand experience with a carefully curated assortment of our Westwing Collection and 3rd party design brands. The integrated platform combines Shop, Club-Sales, (offline) Stores, the B2B Service (Westwing Business) and our Westwing Design Service. Our team consists of more than 1,700 professionals working together on our shared purpose to “Excite people to create homes that unlock the full beauty of life”. Founded in 2011, Westwing is headquartered in Munich and went public on the Frankfurt Stock Exchange in October 2018.